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Proven Client Results

Our team has worked with dozens of transportation companies, giving us insights and proven strategies that generalist agencies simply cannot match. When you work with us, you’re not educating your marketing team about the difference between a 3PL and a freight forwarder, you’re partnering with experts who already understand your business.

Angels Courier

Case Study in Local Search Engine Marketing for Motor Carriers

AirCargo Conference

Primary Brand Update and Annual Content Marketing

ClearConnect Solutions

Market Repositioning, Brand Update, Company Overview Video, Content Marketing

5th Dimension Logistix

Sell Sheet and Landing Page

AEX Group

Brand Update with Product Logo Suite and Sell Sheet Suite

Express Carriers Association

Content Marketing Program Management

DocDetection by SCI

Product Launch Campaign Including New Logo, Campaign Assets, Landing Page, and Content Marketing Program

CSA Software

Brand Update with Primary and Secondary Product Logo Suite

Matrix IQ + ClearConnect Solutions

Trade Event Display Booth and Supporting Promotional Campaign

Vaital

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Pace USA

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Matrix IQ + ClearConnect

Transportation Insurance and Risk Management Services

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  • Conversion-optimized landing page
  • Conversion-optimized landing page
  • Brand-building with Google Business, LinkedIn, Google Business, and email campaigns

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CSA Software

End-to-End Global Transportation Management Software

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DocDetection by SCI

Regulatory and Compliance Software Solutions for the Transportation Industry

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Express Carrier Associan

Trade Organization Connecting Shippers and Carriers

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AEX Group

Regional Final Mile Logistics and Specialty Delivery Services

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5th Dimension Logistix

Final Mile and Local Cartage Services

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Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

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Air Cargo Conference

2023–2024 Brand Update + Annual Conference Marketing for AEMCA, ACI-NA, Airforwarders Association

  • AirCargo Conference needed a modernized brand system that matched the momentum of a growing, multi-association event and looked consistent across web, email, social, and onsite touchpoints.
  • With three host associations (AEMCA, ACI-NA, and the Airforwarders Association), messaging and promotion needed to feel unified while still supporting each association’s conference marketing goals.
  • The conference had scale and credibility, but the brand and campaign engine needed to better reflect ROI, networking value, and industry relevance.
  • Alter Marketing led a brand refresh including a new logo direction and supporting visual identity designed to communicate strength, innovation, and community across the air cargo supply chain.
  • Built a repeatable conference marketing framework for annual promotion, including email marketing, social content, and campaign creative aligned to the updated AirCargo brand.
  • Supported the event’s growth goals with association-friendly conference assets that work across AEMCA, ACI-NA, and Airforwarders Association channels, improving consistency and reducing coordination friction.
  • Alter Marketing supported AirCargo initiatives tied to attendee experience and engagement.
  • Unified brand presence across the AirCargo Conference website, email marketing, social media, and conference materials, creating a more modern and credible “first impression” for attendees, sponsors, and exhibitors.
  • Stronger conference attendance: AirCargo reached record level attendance at +1,000; sold out exhibit floor; and sold out sponsorships within the first year of our marketing partnership.
  • Clearer value story for attendees across all three associations, helping reinforce AirCargo’s positioning as a high-ROI air freight and logistics networking and education event.

Local Search Engine Marketing

A California Courier Gets 145 Leads/Month on Google Ads with Alter’s Local Search Engine Marketing Program

  • California Courier needed more consistent inbound leads for expedited, same-day, and next-day delivery services. 
  • Existing visibility wasn’t converting into a steady pipeline of qualified local shippers.
  • Local Google Ads strategy: Built a targeted paid search campaign around high-intent local delivery keywords.
  • Conversion-first funnel: Launched a conversion-optimized landing page built to turn clicks into quote requests.
  • Local authority + brand reinforcement: Strengthened visibility and trust signals through Google Business Profile, LinkedIn, and supporting email campaigns.
  • Averaging 145 new web leads/month
  • $29.85 average cost per lead
  • 13.83% conversion rate
  • Continuous pipeline of qualified shippers
  • Visibility in Google’s Local 3-Pack
  • Strengthened local brand authority

ClearConnect Solutions

Redirect brand positioning from commercial trucking fleets to insurance stakeholders by clearly demonstrating the value of ClearConnect Solutions’ risk mitigation technology.

  • Insurance stakeholders need proof, clarity, and confidence when it comes to investing in insurance technology (InsurTech).. ClearConnect Solutions’ risk mitigation capabilities were strong, but their story needed to land faster with underwriting teams, retail agents and producers, wholesale brokers, MGAs (Managing General Agents), and TPAs (Third-Party Administrators).
  • Multiple insurtech product solutions (risk, safety, compliance, underwriting support, telematics) meant the value could feel fragmented without a unified narrative tied directly to insurer outcomes.
  • Partnership marketing demanded consistent, credible thought leadership that spoke the language of loss prevention, underwriting efficiency, and fleet risk performance.
  • Partnership-first positioning: Alter Marketing sharpened ClearConnect’s messaging around risk mitigation outcomes that matter to insurance stakeholders. We focused on benefits more than function and features.
  • Value proof content: Developed ROI-oriented content and assets that explained how ClearConnect supported safer fleets, better underwriting visibility, and proactive risk management.
  • Trust-building digital presence: Strengthened the website and conversion paths so insurance partners could quickly understand the technology and request next-step conversations and real-time product demos.
  • Thought leadership engine: Supported ongoing authority-building through initiatives like the Risky Business Podcast to keep ClearConnect visible in insurance and transportation risk conversations.
  • Sales enablement for stakeholder conversations: Created partner-facing collateral and marketing support designed for long-cycle relationship selling in commercial trucking insurance.

Alter Marketing helped ClearConnect Solutions achieve greater online visibility and demonstrate product value through energetic, engaging educational and promotional media.

 

ClearConnect Solutions

Transportation Insurance and Risk Management Services

California courier needed to improve customer lead generation for expedited, same day or next day delivery.

We developed a local search engine marketing campaign to drive measurable improvements to the sales pipeline

What did this look like?

  • Targeted local delivery keywords in a paid Google ad campaign
  • Conversion-optimized landing page
  • Brand-building with Google Business, LinkedIn, Google Business, and email campaigns

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