The Alter Blog is your source for up-to-date resources on logistics marketing. Check back for fun and informative content to help your business thrive in the wild world of transportation and logistics.
We heard some great advice recently about developing content on the new frontier of SEO, GEO, and AI overviews – and now AI web browsers! Remember that we’re still writing
A successful marketing strategy functions much like an optimized final mile delivery route. It outlines the journey, and ensures every step serves a specific purpose in a well-planned sequence toward
GEO and AI Overview are making the headlines these days. Adjusting your marketing content for AI platforms may feel a bit challenging at first, so let’s connect AI with familiar
Truck drivers are the lifeline of the global economy. Imports, exports, trade, transportation, supply chains, these are all things that affect our everyday lives from the clothes we wear to the cup of coffee we brew. Carriers transport parcels, pallets, refrigerated goods, and life-saving medical supplies. While freight transportation is all around us, how often do we pause to consider the perspective of the truck drivers who make it all happen?
The increasing use of AI for marketing products and services has implications for data privacy which are important to understand for both consumers and marketers. Read on to find out more.
With their Girl Scout Patch Program, Women in Trucking hopes to empower and educate young women looking to work within logistics in the future.
Many local, regional, and niche delivery businesses focus on delivering their promised services on-time and reliably, but to build your customer base, perhaps it’s time to rev up your marketing! Marketing can seem too expensive with fuzzy ROI, especially if you haven’t invested in it strategically before. It’s quite possible that you have an in-house employee who wears many hats, marketing being just one of them! For delivery partners who are unsure of whether marketing is the right investment for your business, Alter Marketing has put together a guide that can help you navigate your marketing journey and capitalize on its significant potential in the freight delivery industry.
An article outlining the high value and proven ROI of marketing written by a marketing agency can naturally be viewed as biased and self-serving. But it doesn’t make it any less true or relevant, especially in today’s interconnected economy. Marketing is a force multiplier for companies, working 24/7 to generate leads and new business in support of direct sales efforts. This is especially significant for small to mid-sized operationally-driven companies.
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