The Alter Blog is your source for up-to-date resources on logistics marketing. Check back for fun and informative content to help your business thrive in the wild world of transportation and logistics.
The short answer is that AEO takes less time than SEO to show you results. Most B2B companies (including logistics and freight transportation companies) see their first AI citations within
Many of your customers aren’t simply starting with a Google search. Instead, they’re asking ChatGPT, Gemini, Copilot, or Perplexity for answers, and if your company isn’t optimizing for AI Search
You never get a second chance to make a first impression. Today, almost every first sales conversation starts with a search. A customer types your company name, skims what comes
Part 3, A Logistics Marketing Playbook Overview In Part 1 of this series, we focused on getting your foundation in place: clear goals, value propositions, proof points, and a brand
In Part 1 of this series, we focused on getting your foundation in place: clear goals, value propositions, proof points, and a brand that shows up consistently online. Now it’s
Part 1: Set the Stage for a 2026 Logistics Marketing Strategy Have you had “update our marketing strategy” sitting on your to-do list for months, but you’re not quite sure
We heard some great advice recently about developing content on the new frontier of SEO, GEO, and AI overviews – and now AI web browsers! Remember that we’re still writing
A successful marketing strategy functions much like an optimized final mile delivery route. It outlines the journey, and ensures every step serves a specific purpose in a well-planned sequence toward
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