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Privacy Policy for Alter Marketing Services

Effective Date: 12.19.2026

Alter Marketing Services (“Alter,” “we,” “us,” or “our”) is committed to maintaining the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard personal data when you interact with our website, digital content, downloadable resources, or paid advertising campaigns—including LinkedIn Lead Gen Ads and LinkedIn conversion tracking tools—as well as any other services that link to this policy.

By accessing our website or submitting your information through a form, including via LinkedIn, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect personal information to provide services, improve marketing performance, and communicate with prospective clients. The categories of data we may collect include:

1.1 Information You Provide Directly

  • Full name
  • Email address
  • Phone number
  • Job title, role, or seniority
  • Company name and company demographics
  • Industry or service needs
  • Information submitted through inquiries, surveys, scheduling tools, or event registrations
  • Any additional information voluntarily provided

1.2 Information Collected from LinkedIn Lead Gen Ads

When you submit a Lead Gen Form through LinkedIn, we may receive:

  • Pre-filled profile information (based on your LinkedIn settings)
  • Location or region
  • Professional role and company information
  • Any fields included in the specific ad form

LinkedIn determines what may be pre-filled; you determine what is submitted.

1.3 Automatically Collected Information

When you visit our website or landing pages, we may collect:

  • IP address
  • Browser type and version
  • Device information
  • Referring URL
  • Pages viewed and session duration
  • Clickstream and on-site behavior
  • Log files and diagnostic data

1.4 Cookies, Pixels, and Similar Technologies

We may use:

  • LinkedIn Insight Tag
  • Google Analytics
  • First-party cookies
  • UTM and campaign tracking parameters
  • Session replay or heatmaps (if implemented)
  • Marketing automation tracking (e.g., HubSpot, ActiveCampaign, or similar)

These technologies help measure ad performance, retarget website visitors, and optimize campaigns.

2. How We Use Your Information

We use personal information for legitimate business interests, including:

2.1 Marketing & Lead Generation

  • Responding to inquiries
  • Providing requested resources or consultation
  • Sending relevant insights, newsletters, or marketing updates
  • Retargeting and audience segmentation
  • Delivering personalized advertising through LinkedIn and other platforms

2.2 Business Operations

  • CRM and pipeline management
  • Analytics and performance measurement
  • Improving website experience and message relevance
  • Training AI tools (in anonymized or aggregated form)
  • Fraud prevention and security

2.3 Legal Compliance

  • Meeting regulatory, contractual, and record-keeping obligations
  • Complying with court orders, subpoenas, or investigations

We do not sell personal information. We may use aggregated or anonymized data that cannot identify individuals.

3. How We Share Information

We only share personal information with:

3.1 Service Providers (Processors)

Including but not limited to:

  • CRM platforms
  • Email and marketing automation systems
  • LinkedIn and other advertising platforms
  • Hosting and cloud storage providers
  • Analytics tools

All service providers operate under contracts requiring confidentiality and data protection.

3.2 LinkedIn

When interacting with our ads, LinkedIn may:

  • Process your data under its own terms
  • Measure conversions
  • Build targeting audiences

LinkedIn does not share your profile with us unless you voluntarily submit it.

3.3 Legal & Compliance

We may disclose information if required:

  • By law or regulatory request
  • To protect our legal rights
  • To detect or investigate security threats or misuse

We never disclose personal information for third-party marketing.

4. International Data Transfers

If you access our website or submit information from outside the United States, your data may be transferred to U.S.-based systems. We may implement appropriate safeguards such as:

  • Data processing agreements (DPAs)
  • Standard contractual clauses (SCCs)
  • Regional compliance frameworks where applicable

5. Data Retention

We retain personal information for as long as necessary to:

  • Fulfill the purpose for which it was collected
  • Maintain business records and comply with legal obligations
  • Support marketing and pipeline operations

You may request deletion at any time.

6. Data Security

We use industry-standard security measures, including:

  • Encrypted data at rest and in transit
  • Secure server configurations
  • Access controls and authentication
  • Routine monitoring and vulnerability management

No system is completely secure, but we take reasonable steps to protect your information.

7. Your Rights

Depending on your location, you may have rights under GDPR, UK-GDPR, CPRA/CCPA, VCDPA, CPA, and other privacy laws. These may include:

  • Right to access personal data
  • Right to correct inaccurate information
  • Right to delete data (“right to be forgotten”)
  • Right to withdraw consent
  • Right to opt out of targeted advertising
  • Right to restrict or object to processing
  • Right to request data portability
  • Right not to be discriminated against for exercising privacy rights

To submit a request, contact us at:
socialmanager@altermarketingservices.com

We will verify your identity before fulfilling requests.

8. Cookies & Tracking Controls

You may manage cookie settings in your browser or opt out of:

  • LinkedIn ad personalization
  • Google Analytics tracking (via browser add-on)
  • Email tracking (via email client settings)

Rejecting some cookies may limit site functionality or personalization.

9. Children’s Privacy

Our website and advertising campaigns are not directed to children under 18. We do not knowingly collect information from minors.

10. AI Disclosure (2026 Standard)

We may use AI-powered tools for:

  • Marketing automation
  • Lead scoring
  • Business analytics
  • Content personalization

AI tools are used only on business-related data and are governed by confidentiality agreements. We do not use AI to make automated decisions that produce legal or significant effects on individuals.

11. Updates to This Privacy Policy

We may update this Privacy Policy to reflect:

  • Changes in legal requirements
  • New advertising technologies
  • Adjustments to business practices

The “Effective Date” will indicate the latest version. Continued use of our website or submission of information constitutes acceptance of the updated policy.

12. Contact Us

For questions regarding this Privacy Policy or data practices, contact:

Alter Marketing Services
https://altermarketingservices.com/contact/

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