We heard some great advice recently about developing content on the new frontier of SEO, GEO, and AI overviews – and now AI web browsers! Remember that we’re still writing content for humans, but we’re packaging that content to be discovered by AI. Not sure how to adapt your content marketing to AI?
Integrate these simple practices in your strategy to ensure success!
Adjust Your Marketing Content for AI Platforms
Content should be:
- Conversational
- Clear
- Concise
- Highly scannable
Incorporate elements such as:
- Bullet points
- Headers
- Images
Track website’s performance for:
- SEO
- GEO
Amplify Your Content Marketing with AI
Leverage AI to:
- Reduce manual task time to focus on creative or strategic initiatives
- Create content for specific audiences
- Increase innovation
Invest in AI content marketing tools:
- Consider widely used AI platforms
- Explore platforms with AI features for content marketing
- Provide your team with necessary education
- Test various AI platforms to find the best fit for your company’s needs
Require human review:
- Fact-check any information
- Add human touch to personalize
Click to download a printable version of the checklist for easy reference.
Check out our recent posts, Freight Runs on Systems – So Should Your Content Marketing,and, Elevate Your Content Marketing: How SEO, GEO and Consistency Increase Conversions, for more tips on how to implement the best practices for AI.
