Our Story
Founded on Possibilities
Alter Marketing was founded on the possibility of change. Change is something that those of us in the transportation and delivery industry are all too familiar with. Supply chain issues, technology innovations, government regulations, inclement weather, driver shortages, rising fuel prices, and the list goes on. In logistics, we are good with change. We adapt. We make game time decisions. And, we find a way to meet our targets and achieve results.
Focus Your Success
Alter Marketing is here to help you focus on your success stories and amplify them to those who matter most to your business. We work with you to identify your cultural and business strengths, nurture them into stories, and share them with your audiences.
The Power of Knowledge
We also believe in the power of knowledge, as we bring industry insights to your doorstep. Together, we identify the leading topics in logistics that are most relevant to your audiences and investigate them thoroughly - adapting them into blog posts to keep your customers, drivers, vendors, and employees knowledgeable and informed members of the transportation industry.
It’s our greatest pleasure to partner with leaders in logistics and drive positive change to meet your business goals.
Stephanie Alter
Founder and CEO
Hopi Bradley
Hopi partners with us as Brand Strategist and Account Manager bringing a wealth of knowledge and experience to the team. Hopi and her husband have owned their own ad agency in Austin, TX, where she, her husband and twin teenage boys still call home. Her B2B and B2C work includes management of creative teams while leading brand strategy and positioning for her clients and ultimately delivering on campaign creation, product naming, commercials, product video shoots, copywriting and editing.
Stephanie Alter
Stephanie's vision for Alter Marketing Services is to empower small to midsized businesses in the delivery industry with effective, original, and industry-niche content marketing. An idea-in-the-making for nearly a decade, Stephanie's early-stage careers in education and event management complement a long-time appreciation for logistics, a family business. She holds a Bachelor's Degree from UCLA and a Masters in Education from NYU and believes her life experiences across the globe have fostered a passion for communication.
Larry Lawrence
Larry clocks over twenty-five years working and advising in the logistics industry - including loading and unloading trucks on the dock of a major air freight forwarder in the '70's while in college. Larry leads the marketing strategy as part of the Senior Leadership Team for Pace USA, a regional carrier and logistics company, and as part of the Board of Directors for ECA, A Delivery Industry Alliance. Larry acts as advisor to Alter Marketing Services and believes nothing soothes the soul like reaching minds and hearts through a good blog!
Fred Clay
Fred has over 20 years of design experience producing commercial art across a range of media. He bridges the gap between information and design with a background in language, fine arts, and business administration. Fred creates engaging, functional designs that resonate with the audience and amplify our clients' unique brands, and he believes in the power of good design to provide positive solutions.
Sally Shaver
Sally partners with AMS leading the social media team that helps clients develop their brand identity on multiple channels. By focusing on each client's niche, unique identifiers and industry trends, she helps brands establish their presence and achieve their goals. Sally brings an understanding of logistics companies' voice and audiences from a former role in the industry.
Alex Kemp
Alex is a marketing and communications executive with 26 years of small business and corporate experience. He was the Managing Principal of his own advertising and PR firm for 22 years with offices in Portland, ME, Washington, DC, and Ann Arbor, MI. Alex led strategic planning, brand development, and tactical execution for clients including national logistics and transportation companies Schneider, APL Logistics, Greatwide, Con-way, Menlo Logistics, and XPO, among others. Alex graduated from Gresham’s School in the UK, and Harvard University,and is a dual UK/US citizen.
